Build and Analyze Customer Journeys using Marketing Cloud

When you complete this course, you will be able to:

• Explain compliance concepts to ensure optimal deliverability.
• Use tools within Marketing Cloud to uphold deliverability standards.
• Utilize Email Design best practices to ensure the best customer experience.
• Develop effective, relevant messages using Content Builder.
• Design and test different delivery methods and options when sending an email message.
• Design and execute customer journeys using automation tools within Marketing Cloud.
• Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
• Define fundamental data management and structure terminology.
• Use data segmentation tools to create targeted emails.
• Apply a simple data model concept to a real-world scenario.
• Define subscriber statuses, unsubscribe methods, and preferences.
• Analyze marketing campaigns using common KPIs.
• Solve a common marketing problem using troubleshooting guidance.
• Prioritize testing methods and tools to ensure quality control.
• Explain fundamental account and sending administration.
• Know where to go for more information, guidance, and support.
• Describe capabilities across the platform.