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Increase Leads and Drive Sales with the Pardot Lightning App
Schulungsinhalt
Lesson 1: Course Introduction
- Course Objectives
- Learner Expectations/
- Housekeeping
- Additional Course Resources
- Course Case Study
Lesson 2: Salesforce Integration
- Pardot Salesforce Relationship
- Syncing
- Enabling the Pardot Lightning App in Salesforce
- Custom Fields
- Salesforce Campaigns
Lesson 3: Admin
- Pardot Dashboard
- Email Domains
- Connectors
- Recycle Bin
- Users and User Groups
- Usage Governance
Lesson 4: Visitors and Prospects
- Visitors
- Prospects
Lesson 5: List Management
- List Types
- Static Lists
- Test Lists
Lesson 6: Personalization and Email Marketing
- HML and Advanced Dynamic Content
- Email Marketing
- Email Templates
- AB Testing
- Email Reports
Lesson 7: Forms and Landing Pages
- Forms
- Landing Pages
- Forms and Landing Page Reports
- Custom Redirects
- Custom Redirect Reports
Lesson 8: Lead Management
- Page Actions
- Completion Actions
- Segmentation Rules
- Automation Rules
- Dynamic Lists
- Choosing an Automation Tool
Lesson 9: Lead Qualification
- Scoring
- Grading
Lesson 10: Lead Nurturing
- Building an Engagement Program
- Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Zielgruppe
- Pardot Marketers
- Business Users
- Salesforce Administrators
Seminarziele
- Enable the Pardot Lightning App.
- Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
- Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
- Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
- Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
- Qualify leads with Pardot Lightning App’s scoring and grading functionality.
- Interpret data generated via Pardot Lightning App’s reporting capabilities.
- Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.
Vorkenntnisse
Seminardauer
3 Tage
Preis
Präsenzseminar/FLEXINAR®:
1530,00 € (1,820,70 € inkl. 19% MwSt.)
LIVEINAR®:
1530,00 € (1,820,70 € inkl. 19% MwSt.)
Individual Training: Preis auf Anfrage
Inhouse Training: Preis auf Anfrage
Seminarnummer
SV-9846
Ihr Berater
Martin Heubeck
Group Leader Sales
Martin Heubeck
Group Leader Sales
- martin.heubeck@protranet.de
Beratungszentrale und Buchungshotline:
- 0800 3400311
- beratung@protranet.de
Kataloge
Formate
Dieses Seminar können Sie als Präsenzseminar, online als LIVEINAR® oder im flexiblen Mix als FLEXINAR® buchen. 
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